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Book synopsis

The book offers an introduction to cross cultural management through an exploration of the major theories that have been developed in the fields of business anthropology and international management. An introduction to the concept of culture will be followed in subsequent chapters by the comparative description of different typologies which will be used to explain various expected behaviours in intercultural business settings. This will be followed by an introduction of the fundamental issues in cross-cultural management: what is culture, how can we describe it, to what extent is it important in international business?The book offers an introduction to cross cultural management through an exploration of the major theories that have been developed in the fields of business anthropology and international management. An introduction to the concept of culture will be followed in subsequent chapters by the comparative description of different typologies which will be used to explain various expected behaviours in intercultural business settings. This will be followed by an introduction of the fundamental issues in cross-cultural management: what is culture, how can we describe it, to what extent is it important in international business?

Book details

Book category Books in English Humanities Philosophy History of Western philosophy

• Full title: Cross-Cultural Management
• Author: Veronica Velo
• Language: English
• Binding: Paperback
• Number of pages: 213
• EAN: 9781606493502
• ISBN: 1606493507
• ID: 01220094
• Publisher: Business Expert Press
• Weight: 336 g
• Dimensions: 229 × 153 × 15 mm
• Date of publishing: 16. February 2012

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