Cross-cultural Communication / Najlacnejšie knihy
Cross-cultural Communication

Code: 04675177

Cross-cultural Communication

by John Mattock, Canning, Management Development Working Party of the I.C.E.

The increasingly global nature of business means that businesspeople have access to a wider marketplace as they deal with clients or customers abroad. This is a practical handbook for those who regularly deal with other cultures i ... more

48.50 €

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Book synopsis

The increasingly global nature of business means that businesspeople have access to a wider marketplace as they deal with clients or customers abroad. This is a practical handbook for those who regularly deal with other cultures in their day-to-day work. Offering exercises, checklists, examples, opinions and case studies, it covers the essential communication skills you need to survive in unfamiliar surroundings. It explores: company style; local culture; the character of individuals; negotiation tactics; getting the timing right; and how to communicate clearly and persuasively. The book was previously published as "International Management".

Book details

Book category Books in English Economics, finance, business & management Business & management International business

48.50 €

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