Critical Thinking for Marketers, Volume I / Najlacnejšie knihy
Critical Thinking for Marketers, Volume I

Code: 15590609

Critical Thinking for Marketers, Volume I

by David Dwight, Terry Grapentine, David Soorholtz

All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call "arguments." An argument is a set of related statements comprising premises and a conclusion. Ideally, pr ... more

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Book synopsis

All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call "arguments." An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience go

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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