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Book synopsis

Essay from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Public Relations' definitions are divided into those that support the humanitarian side and the idealistic social role of them and those that support that Public Relations is a basic tool of corporate propaganda. This paper presents the idealistic side of Public Relations but also analyzes the critisisms of PR as a means of propaganda and media manipulation.The paper concludes that PR is not just getting material to the media and gain free publicity but it is rather a powerful means in the corporate armory. Definitely, it is not either propaganda or campaigning but it is a communicative mode aiming at promoting corporate interests while at the same time with the inclusion of ethics, it takes care of the company image and makes the company a responsible part of society.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Full title: Critical Public Relations. Contexts and Issues
• Author: Fotini Mastroianni
• Language: English
• Binding: Paperback
• Number of pages: 24
• EAN: 9783668450998
• ISBN: 3668450994
• ID: 16452452
• Publisher: Grin Publishing
• Weight: 49 g
• Dimensions: 210 × 148 × 1 mm
• Published: 2017

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