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Book synopsis

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Creating and Delivering Your Value Proposition
• Subtitle: Managing Customer Experience for Profit
• Author: David Pinder
• Language: English
• Binding: Hardback
• Number of pages: 232
• EAN: 9780749476519
• ISBN: 9780749476519
• ID: 09166437
• Publisher: Kogan Page Ltd
• Weight: 502 g
• Dimensions: 243 × 165 × 19 mm
• Date of publishing: 03. January 2015

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