Code: 16393263
Create Brand Attraction
by Michael Kotick
LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all.Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous te ... more
- Language:
English - Binding: Hardback
- Number of pages: 190
Publisher: Archway Publishing, 2017
- More about this
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Book synopsis
LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all.Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this es
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
34.22 €
- Full title: Create Brand Attraction
- Subtitle: A New Strategy That Uses the Laws of Human Attraction to Decode Marketing in a Digital and Social Media Age
- Author: Michael Kotick
- Language: English
- Binding: Hardback
- Number of pages: 190
- EAN: 9781480841277
- ISBN: 1480841277
- ID: 16393263
- Publisher: Archway Publishing
- Weight: 376 g
- Dimensions: 216 × 140 × 14 mm
- Date of publishing: 15. May 2017
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