Code: 02966376
Counter Strategies in Global Markets
by O. Ploetner
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on ... more
- Language:
English - Binding: Paperback
- Number of pages: 171
Publisher: Springer Palgrave Macmillan, 2011
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Book synopsis
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Book details
62.26 €
- Full title: Counter Strategies in Global Markets
- Author: O. Ploetner
- Language: English
- Binding: Paperback
- Number of pages: 171
- EAN: 9781349336951
- ID: 02966376
- Publisher: Springer Palgrave Macmillan
- Weight: 476 g
- Dimensions: 297 × 210 × 13 mm
- Published: 2011
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