Strategic Corporate Communication / Najlacnejšie knihy
Strategic Corporate Communication

Code: 13507878

Strategic Corporate Communication

by Richard Stanton

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features glob ... more

69.49 €


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Book synopsis

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

Book details

Book category Books in English Economics, finance, business & management Business & management Business communication & presentation

69.49 €

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