Code: 04073891
Corporate Reputation and the News Media
by Craig Carroll
This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporat ... more
- Language:
English - Binding: Paperback
- Number of pages: 480
Publisher: Taylor & Francis Ltd, 2010
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Book synopsis
This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the ne
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries
81 €
- Full title: Corporate Reputation and the News Media
- Author: Craig Carroll
- Language: English
- Binding: Paperback
- Number of pages: 480
- EAN: 9780415871525
- ISBN: 0415871522
- ID: 04073891
- Publisher: Taylor & Francis Ltd
- Weight: 702 g
- Dimensions: 229 × 153 × 28 mm
- Date of publishing: 23. July 2010
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