Code: 10020393
Corporate Communication
by Michael B. Goodman, Peter B. Hirsch
Examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. This book looks at the major communication needs in the lifecycle of organizations: M&A (mergers ... more
- Language:
English - Binding: Hardback
- Number of pages: 229
Publisher: Peter Lang Publishing Inc, 2014
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Book synopsis
Examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. This book looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, leadership, downsizing, global expansion, and more.
Book details
Book category Books in English Economics, finance, business & management Business & management Business communication & presentation
264.95 €
- Full title: Corporate Communication
- Author: Michael B. Goodman, Peter B. Hirsch
- Language: English
- Binding: Hardback
- Number of pages: 229
- EAN: 9781433119262
- ISBN: 9781433119262
- ID: 10020393
- Publisher: Peter Lang Publishing Inc
- Weight: 626 g
- Dimensions: 184 × 259 × 19 mm
- Date of publishing: 30. December 2014
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