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Book synopsis

"Contemporary challenges in marketing communication" is a book that provides a modern insight into marketing communication strategies in new realities, with a special aspect of the impact of the Chovid-19 pandemic, crisis communication on social networks, but also a detailed analysis of the impact of conformism on consumer attitudes towards brands. The book offers new knowledge and methods to experts in the field of marketing communications with the intention to help them to adapt their communication strategies in a more efficient way, in order to communicate more adequately with their consumers.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Full title: Contemporary challenges in marketing communication
• Author: Piotr Kwiatek
• Language: English
• Binding: Paperback
• Number of pages: 176
• EAN: 9786203028935
• ISBN: 6203028932
• ID: 36911211
• Publisher: LAP LAMBERT Academic Publishing
• Weight: 280 g
• Dimensions: 220 × 150 × 11 mm
• Date of publishing: 07. November 2020

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