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Book synopsis

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Conducting Research Surveys Via E-mail and the Web
• Author: Matthias Schonlau, Ronald D. Fricker, Marc N. Elliott, Ronald D. Fricker Jr
• Language: English
• Binding: Paperback
• Number of pages: 112
• EAN: 9780833031105
• ISBN: 0833031104
• ID: 04941847
• Publisher: RAND
• Weight: 245 g
• Dimensions: 228 × 172 × 10 mm
• Date of publishing: 01. January 1999

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