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Book synopsis

Concurrent Marketing examines certain "key interfaces" that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move toward interdependence.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Concurrent Marketing
• Subtitle: Integrating Product, Sales and Service
• Author: Frank V. Cespedes
• Language: English
• Binding: Hardback
• Number of pages: 240
• EAN: 9780875844442
• ISBN: 9780875844442
• ID: 06465066
• Publisher: Harvard Business Review Press
• Weight: 660 g
• Dimensions: 235 × 155 × 29 mm
• Date of publishing: 01. September 1995

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