Code: 06738445
Concise Encyclopedia of Advertising
by Donald Baack
Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
- Language:
English - Binding: Hardback
- Number of pages: 228
Publisher: Taylor & Francis Inc, 2005
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Book synopsis
Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
216.17 €
- Full title: Concise Encyclopedia of Advertising
- Author: Donald Baack
- Language: English
- Binding: Hardback
- Number of pages: 228
- EAN: 9780789022103
- ISBN: 9780789022103
- ID: 06738445
- Publisher: Taylor & Francis Inc
- Weight: 580 g
- Date of publishing: 01. April 2005
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