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Book synopsis

Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. * Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage * Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia * Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management ...and more! Order your copy today!

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Comprehensive Intellectual Capital Management - Step-by-Step
• Author: Nermien Al-Ali
• Language: English
• Binding: Hardback
• Number of pages: 312
• EAN: 9780471275060
• ISBN: 0471275069
• ID: 04889271
• Publisher: John Wiley & Sons Inc
• Weight: 756 g
• Dimensions: 267 × 185 × 22 mm
• Date of publishing: 04. April 2003

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