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Book synopsis

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Competitive Marketing Strategy for Europe
• Author: Linden Brown, Malcolm McDonald
• Language: English
• Binding: Paperback
• Number of pages: 384
• EAN: 9780333613511
• ISBN: 0333613511
• ID: 04596113
• Publisher: Bloomsbury Publishing
• Weight: 587 g
• Dimensions: 235 × 155 × 20 mm
• Date of publishing: 06. May 1994

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