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Book synopsis

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. * Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles * Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques * Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work * Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies

• Full title: Communications Writing and Design - The Integrated Manual for Marketing, Advertising, and Public Relations
• Author: John DiMarco
• Language: English
• Binding: Hardback
• Number of pages: 214
• EAN: 9781119118909
• ISBN: 1119118905
• ID: 15743198
• Publisher: John Wiley & Sons Inc
• Weight: 658 g
• Dimensions: 198 × 256 × 16 mm
• Date of publishing: 13. June 2017

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