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Book synopsis

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. It is designed to teach how to create serial as well as stand-alone dramas that encourage people to make positive changes in their behavior and improve their lives. The book teaches how to: * Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience * Create characters that represent and attract the target audience * Introduce subtle and convincing ways to improve the standard of living of the audience * Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately

Book details

Book category Books in English Society & social sciences Society & culture: general Media studies

• Full title: Communication for Behavior Change
• Subtitle: Volume II: Writing and Producing for Television and Film
• Author: Esta De Fossard, John Riber
• Language: English
• Binding: Paperback
• Number of pages: 252
• EAN: 9789351501688
• ISBN: 935150168X
• ID: 09339127
• Publisher: SAGE Publications India Pvt Ltd
• Weight: 508 g
• Dimensions: 188 × 246 × 16 mm
• Date of publishing: 15. July 2015

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