Code: 04340487
Large international events like the Olympic Games put cities on the world map. CityEvents, place selling in a Media Age addresses the question how cities have been raising their profile internationally by hosting large internation ... more
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Large international events like the Olympic Games put cities on the world map. CityEvents, place selling in a Media Age addresses the question how cities have been raising their profile internationally by hosting large international events throughout the twentieth century. It explores this question by introducing the CityEvent model. This model all
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
65.81 €
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