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Book synopsis

The series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. This second volume focuses on China in an intercultural business context. Due to China's growing importance in today's world, it is imperative to obtain some insights into Chinese culture in order to begin to understand Chinese business practices. By examining the issue from a Western and a Chinese perspective, a more comprehensive view becomes possible. What appears baffling to Western managers may become understandable after a comparison with and contrast to the Chinese perspective. This is what this volume accomplishes: Shed light on misperceived aspects of intercultural business encounters.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Chinese and Western Business Cultures
• Author: Michael B. Hinner
• Language: English
• Binding: Paperback
• Number of pages: 168
• EAN: 9783631536803
• ISBN: 9783631536803
• ID: 10019809
• Publisher: Peter Lang AG
• Weight: 238 g
• Dimensions: 150 × 210 × 11 mm
• Date of publishing: 01. September 2005

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