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Book synopsis

This book provides a compact overview of the topic of change management. It contains a comprehensible introduction to the basics and techniques of organizational change and provides practical information on the most important success factors. The reading is suitable for practitioners as well as for courses at colleges and universities. Topics such as stakeholder analysis, the use of the Social Intranet for communication and idea generation or intrapreneurship programs and a whole range of new case studies complete this comprehensive work. This book is a translation of the original German 3rd edition Change Management by Thomas Lauer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Full title: Change Management
• Language: English
• Binding: Hardback
• Number of pages: 268
• EAN: 9783662621868
• ISBN: 366262186X
• ID: 33331686
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 631 g
• Dimensions: 246 × 173 × 20 mm
• Date of publishing: 23. October 2020

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