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Book synopsis

Ideal for the beginning student or the experienced public relations practitioner, "This is PR: The Realities of Public Relations, 11/e, International Edition" covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Cengage Advantage Books: This is PR
• Author: Doug Newsom
• Language: English
• Binding: Paperback
• Number of pages: 384
• EAN: 9781133307617
• ISBN: 1133307612
• ID: 01369974
• Publisher: Cengage Learning, Inc
• Weight: 680 g
• Dimensions: 251 × 203 × 15 mm
• Date of publishing: 06. January 2012

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