You might also like

More about Celebrating the Past and Future of Marketing and Discovery with Social Impact

• Book details
• Synopsis
• Trending among others

You get 685 loyalty points

Book synopsis

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS - Annual Conference - Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Celebrating the Past and Future of Marketing and Discovery with Social Impact
• Subtitle: 2021 AMS Virtual Annual Conference and World Marketing Congress
• Author: Juliann Allen, Bruna Jochims, Shuang Wu
• Language: English
• Binding: Hardback
• Number of pages: 598
• EAN: 9783030953454
• ID: 38505014
• Publisher: Springer, Berlin
• Weight: 1078 g
• Dimensions: 235 × 155 × 40 mm
• Published: 2022

---

---

---