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Book synopsis

Caterpillar s success secrets revealed!§The never-before-told story of how CAT lifted itself from near bankruptcy to one of the most successful companies in business today §The Caterpillar Way provides an unprecedented look at how CAT rose to global dominance in its industry.§Filled with leadership best practices, business-strategy advice, and innovative ideas on corporate culture, this one-of-a-kind book is both a gripping business chronicle and practical guide to strategic decision making all resulting from original interviews with board members, union officials, investors, and Wall Street analysts.§Craig Bouchard is a founder and CEO of Shale-Inland, LLC, a leading supplier of products used in the transportation of water, food, energy, and information.§James V. Koch is Board of Visitors Professor of Economics and President Emeritus at Old Dominion University.§

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value
• Author: Craig Bouchard
• Language: English
• Binding: Hardback
• Number of pages: 368
• EAN: 9780071821247
• ISBN: 0071821244
• ID: 01321342
• Publisher: McGraw-Hill Education - Europe
• Weight: 668 g
• Dimensions: 231 × 164 × 30 mm
• Date of publishing: 16. November 2013

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