Code: 06737479
Cases and Select Readings in Health Care Marketing
by Robert Sweeney
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic v ... more
- Language:
English - Binding: Hardback
- Number of pages: 572
Publisher: Taylor & Francis Inc
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Book synopsis
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies ill
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
215.35 €
- Full title: Cases and Select Readings in Health Care Marketing
- Author: Robert Sweeney
- Language: English
- Binding: Hardback
- Number of pages: 572
- EAN: 9780866564298
- ISBN: 9780866564298
- ID: 06737479
- Publisher: Taylor & Francis Inc
- Weight: 1020 g
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