Code: 18425731
Buyer Steps: A 21st Century Marketing Approach Based On The B2B Buyer's Point Of View
by John W Ryan
21st century B2B buyers have expectations that must be met or they will ignore providers in a world they rule with too many choices and too little time. Buyers are the reason provider companies get to exist. However, confusion for ... more
- Language:
English - Binding: Paperback
- Number of pages: 322
Publisher: Createspace Independent Publishing Platform, 2011
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Book synopsis
21st century B2B buyers have expectations that must be met or they will ignore providers in a world they rule with too many choices and too little time. Buyers are the reason provider companies get to exist. However, confusion for the buyer and uneven resu
Book details
15.73 €
- Full title: Buyer Steps: A 21st Century Marketing Approach Based On The B2B Buyer's Point Of View
- Author: John W Ryan
- Language: English
- Binding: Paperback
- Number of pages: 322
- EAN: 9781460988619
- ISBN: 1460988612
- ID: 18425731
- Publisher: Createspace Independent Publishing Platform
- Weight: 317 g
- Dimensions: 203 × 127 × 17 mm
- Date of publishing: 11. July 2011
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