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Book synopsis

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.ż

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Business Relationship Management and Marketing
• Subtitle: Mastering Business Markets
• Author: Ingmar Geiger, Michael Kleinaltenkamp, Wulff Plinke
• Language: English
• Binding: Paperback
• Number of pages: 346
• EAN: 9783662513798
• ISBN: 366251379X
• ID: 13671679
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 534 g
• Dimensions: 235 × 155 × 18 mm
• Date of publishing: 03. August 2016

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