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Book synopsis

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.§

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Business Project Management and Marketing
• Subtitle: Mastering Business Markets
• Author: Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
• Language: English
• Binding: Hardback
• Number of pages: 399
• EAN: 9783662485064
• ISBN: 3662485060
• ID: 09524660
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 764 g
• Dimensions: 166 × 244 × 28 mm
• Date of publishing: 09. January 2016

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