Business Policy and Strategy / Najlacnejšie knihy
Business Policy and Strategy

Code: 06673894

Business Policy and Strategy

by Cheryl van Deusen

Analyzing functions such as marketing, production, operations, and finance, this book demonstrates how to formulate, implement, and evaluate corporate strategy. It reviews basic and alternative strategy policies and illustrates co ... more

126.91 €


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Book synopsis

Analyzing functions such as marketing, production, operations, and finance, this book demonstrates how to formulate, implement, and evaluate corporate strategy. It reviews basic and alternative strategy policies and illustrates concepts through a case study. It also supplies a decision-making tool for identifying strategic problems.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

126.91 €

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