Code: 19033942
Business Leaders Marketing to Bottom of the Pyramid Consumers in Nigeria: A Dissertation Study
Abstract - Business leaders often leave more than half of the world's population-the bottom of the pyramid (BOP), a $5-trillion market of potential consumers-untapped for products and services on account of failing to see BOP mark ... more
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Book synopsis![](/public/obrazky/h5-rbra.png)
Abstract - Business leaders often leave more than half of the world's population-the bottom of the pyramid (BOP), a $5-trillion market of potential consumers-untapped for products and services on account of failing to see BOP markets as profitable for busi
Book details![](/public/obrazky/h5-rbra.png)
- Full title: Business Leaders Marketing to Bottom of the Pyramid Consumers in Nigeria: A Dissertation Study
- Author: Dr Chantell Beaty
- Language:
English
- Binding: Paperback
- Number of pages: 188
- EAN: 9781537687742
- ISBN: 1537687743
- ID: 19033942
- Publisher: Createspace Independent Publishing Platform
- Weight: 258 g
- Dimensions: 229 × 152 × 10 mm
- Date of publishing: 14. September 2016
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