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More about Business Leaders Marketing to Bottom of the Pyramid Consumers in Nigeria: A Dissertation Study

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Book synopsis

Abstract - Business leaders often leave more than half of the world's population-the bottom of the pyramid (BOP), a $5-trillion market of potential consumers-untapped for products and services on account of failing to see BOP markets as profitable for busi

Book details

• Full title: Business Leaders Marketing to Bottom of the Pyramid Consumers in Nigeria: A Dissertation Study
• Author: Dr Chantell Beaty
• Language: English
• Binding: Paperback
• Number of pages: 188
• EAN: 9781537687742
• ISBN: 1537687743
• ID: 19033942
• Publisher: Createspace Independent Publishing Platform
• Weight: 258 g
• Dimensions: 229 × 152 × 10 mm
• Date of publishing: 14. September 2016

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