Brands of Faith / Najlacnejšie knihy
Brands of Faith

Code: 06673203

Brands of Faith

by Mara Einstein

Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular ... more

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Book synopsis

Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and explores the significance of branded church courses.

Book details

Book category Books in English Humanities Religion & beliefs Religion: general

59.20 €

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