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Book synopsis

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Brands, Consumers, Symbols and Research
• Subtitle: Sidney J Levy on Marketing
• Author: Sidney J. Levy, Dennis Rook
• Language: English
• Binding: Paperback
• Number of pages: 608
• EAN: 9780761916970
• ISBN: 0761916970
• ID: 04684053
• Publisher: SAGE Publications Inc
• Weight: 1028 g
• Dimensions: 252 × 179 × 28 mm
• Date of publishing: 14. September 1999

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