You might also like

Availability alert

More about Branding Your Business

• Book details
• Synopsis
• Trending among others

You get 66 loyalty points

Book synopsis

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. "Branding Your Business" explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, "Branding Your Business" will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Branding Your Business
• Author: James Hammond
• Language: English
• Binding: Paperback
• Number of pages: 288
• EAN: 9780749462963
• ISBN: 0749462965
• ID: 04354290
• Publisher: Kogan Page Ltd
• Weight: 360 g
• Dimensions: 215 × 140 × 17 mm
• Date of publishing: 03. March 2011

Trending among others

---

---

---