Code: 04411338
This work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone. ... more
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This work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone.
Book category Books in English Society & social sciences Society & culture: general Cultural studies
55.64 €
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