Branding Television / Najlacnejšie knihy
Branding Television

Code: 04411338

Branding Television

by Catherine Johnson

This work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone. ... more

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Book synopsis

This work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone.

Book details

Book category Books in English Society & social sciences Society & culture: general Cultural studies

55.64

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