You might also like

More about Branding Inside Out

• Book details
• Synopsis
• Trending among others

You get 107 loyalty points

Book synopsis

Branding Inside Out offers a detailed and accessible exploration of internal branding. Internal branding is the cultural shift that occurs within an organisation when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes that win the active involvement of their people.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Branding Inside Out
• Author: Nicholas Ind
• Language: English
• Binding: Paperback
• Number of pages: 224
• EAN: 9780749478902
• ISBN: 074947890X
• ID: 15718908
• Publisher: Kogan Page Ltd
• Weight: 350 g
• Dimensions: 158 × 233 × 13 mm
• Date of publishing: 03. October 2017

Trending among others

---

---

---