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Book synopsis

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. For the organisation, engagement isn't an option - it's a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before. Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation. Is your organisation ready for the brand vandals?

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Brand Vandals
• Subtitle: Reputation Wreckers and How to Build Better Defences
• Author: Stephen Earl
• Language: English
• Binding: Paperback
• Number of pages: 288
• EAN: 9781472905208
• ISBN: 1472905202
• ID: 01347807
• Publisher: Bloomsbury Publishing
• Weight: 239 g
• Dimensions: 198 × 129 × 28 mm
• Date of publishing: 31. October 2013

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