Code: 42860934
Brand Management in a Co-Creation Perspective
by Heidi Hansen
- Language:
English - Binding: Paperback
- Number of pages: 194
Publisher: Taylor & Francis Ltd, 2023
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Book details
59.17 €
- Full title: Brand Management in a Co-Creation Perspective
- Subtitle: Communication as Constitutive of Brands
- Author: Heidi Hansen
- Language: English
- Binding: Paperback
- Number of pages: 194
- EAN: 9780367504977
- ID: 42860934
- Publisher: Taylor & Francis Ltd
- Weight: 385 g
- Dimensions: 234 × 156 mm
- Date of publishing: 09. January 2023
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