Brand Management / Najlacnejšie knihy
Brand Management

Code: 18175622

Brand Management

by Michael Beverland

Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

151.94 €

RRP: 168.90 €

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Book synopsis

Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

151.94 €

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