Code: 06589210
Brand Equity & Advertising
by Alexander L. Biel
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advert ... more
- Language:
English - Binding: Paperback
- Number of pages: 390
Publisher: Taylor & Francis Inc, 1993
- More about this
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Book synopsis
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
128.86 €
- Full title: Brand Equity & Advertising
- Author: Alexander L. Biel
- Language: English
- Binding: Paperback
- Number of pages: 390
- EAN: 9780805812848
- ISBN: 9780805812848
- ID: 06589210
- Publisher: Taylor & Francis Inc
- Weight: 534 g
- Dimensions: 229 × 152 × 26 mm
- Date of publishing: 01. April 1993
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