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Book synopsis

As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims toprovide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia.

Book details

Book category Books in English The arts Architecture

• Full title: Brand Built
• Subtitle: Branding Buildings and the Builders
• Author: RHED Publishers
• Language: English
• Binding: Hardback
• Number of pages: 304
• EAN: 9789810990305
• ISBN: 9810990308
• ID: 13512388
• Publisher: Gingko Press
• Weight: 1194 g
• Dimensions: 215 × 267 × 30 mm
• Date of publishing: 15. December 2016

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