Code: 13043632

Big data, el poder de los datos

Name: Big data, el poder de los datos
Brand: Anaya Multimedia-Anaya Interactiva
SKU: 13043632
Price: 30.90 EUR
Availability: InStock

by Bill Schmarzo, Vicente González León

Language: Spanish
Binding: Paperback
Number of pages: 256
Publisher: Anaya Multimedia-Anaya Interactiva, 2014
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Book synopsis

Big Data es algo más que una revolución tecnológica, y su uso prediceuna radical transformación empresarial y de los negocios. Su finalidad es aprovechar el valor incalculable de los datos que recopila de susclientes, productos y operaciones para reestructurar y optimizar conéxito sus principales procesos empresariales.Esta obra ofrece una panorámica completa de qué son y cómo se usan los big data, proporcionando sentido común y pragmatismo en lo queactualmente es un área confusa y demasiado teórica. Cuenta además connumerosos consejos prácticos, técnicas, metodologías, y muchosejemplos recopilados durante años de trabajo con algunas de lasprincipales empresas del mundo.