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Book synopsis

Examines comparative performance and best practice in National Tourism Organisations/Administrations from research carried out in 2003 and 2004. This book compares qualitative and quantitative data in order to ascertain best performance. It brings insight from both the academic and practitioner markets, and contains international case studies.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies

• Full title: Benchmarking National Tourism Organisations and Agencies
• Author: John Lennon, Hugh Smith, Nancy Cockerell
• Language: English
• Binding: Hardback
• Number of pages: 274
• EAN: 9780080446578
• ISBN: 9780080446578
• ID: 06672034
• Publisher: Taylor & Francis Ltd
• Weight: 670 g
• Dimensions: 234 × 156 × 22 mm
• Date of publishing: 02. May 2006

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