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Book synopsis

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

Book details

• Full title: Bancassurance in Europe
• Author: Tobias C. Hoschka
• Language: English
• Binding: Paperback
• Number of pages: 174
• EAN: 9781349234578
• ISBN: 1349234575
• ID: 03615075
• Publisher: Palgrave Macmillan
• Weight: 247 g
• Dimensions: 216 × 140 × 11 mm
• Date of publishing: 01. January 1994

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