Bancassurance in Europe / Najlacnejšie knihy
Bancassurance in Europe

Code: 11366441

Bancassurance in Europe

by Tobias C. Hoschka

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-l ... more

167.31 €

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Book synopsis

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

Book details

Book category Books in English Economics, finance, business & management Economics Macroeconomics

167.31 €

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