Code: 15351926
Baking Powder Wars
by Linda Civitello
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advert ... more
- Language:
English - Binding: Paperback
- Number of pages: 272
Publisher: University of Illinois Press, 2017
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23.16 €
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Book synopsis
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched
Book details
23.16 €
- Full title: Baking Powder Wars
- Subtitle: The Cutthroat Food Fight that Revolutionized Cooking
- Author: Linda Civitello
- Language: English
- Binding: Paperback
- Number of pages: 272
- EAN: 9780252082597
- ISBN: 0252082591
- ID: 15351926
- Publisher: University of Illinois Press
- Weight: 439 g
- Dimensions: 229 × 152 × 20 mm
- Date of publishing: 22. May 2017
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