Code: 06588953
This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psycholo ... more
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This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.
Book category Books in English Society & social sciences Psychology Psychological methodology
200.65 €
Collection points Bratislava a 2642 dalších
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