Attention, Attitude, and Affect in Response to Advertising / Najlacnejšie knihy
Attention, Attitude, and Affect in Response to Advertising

Code: 06588953

Attention, Attitude, and Affect in Response to Advertising

This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psycholo ... more

200.65


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Book synopsis

This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.

Book details

Book category Books in English Society & social sciences Psychology Psychological methodology

200.65

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