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Book synopsis

A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies. He offers trusted insights, knowledge, and perspectives into: the mind-set of the Asian boardroom, the Oriental Asia of the past, better understanding consumer behaviour patterns, and how Asian managers need to become trendsetters to succeed. It includes a user-friendly strategic model and examples of success stories and challenges.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Asian Brand Strategy (Revised and Updated)
• Author: Martin Roll
• Language: English
• Binding: Hardback
• Number of pages: 339
• EAN: 9781137359162
• ISBN: 1137359161
• ID: 02381751
• Publisher: Palgrave Macmillan
• Weight: 558 g
• Dimensions: 216 × 147 × 26 mm
• Date of publishing: 07. July 2015

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