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Book synopsis

This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Book details

Book category Books in English Society & social sciences Society & culture: general Cultural studies

• Full title: Art/Commerce
• Subtitle: The Convergence of Art and Marketing in Contemporary Culture
• Author: Maria A. Slowinska
• Language: English
• Binding: Paperback
• Number of pages: 340
• EAN: 9783837626193
• ISBN: 3837626199
• ID: 02309639
• Publisher: Transcript Verlag
• Weight: 408 g
• Dimensions: 225 × 169 × 17 mm
• Date of publishing: 15. September 2014

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