You might also like

More about Art and Science of Interpreting Market Research Evidence

• Book details
• Synopsis
• Trending among others

You get 206 loyalty points

Book synopsis

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data--sets. With its holistic approach to interpretation and its 10--step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the a holistica research mill. A must--read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Art and Science of Interpreting Market Research Evidence
• Author: David Smith
• Language: English
• Binding: Hardback
• Number of pages: 248
• EAN: 9780470844243
• ISBN: 0470844248
• ID: 04398373
• Publisher: John Wiley & Sons Inc
• Weight: 582 g
• Dimensions: 251 × 177 × 19 mm
• Date of publishing: 09. March 2004

Trending among others

---

---

---