You might also like

Availability alert

More about Archaeology Is a Brand!

• Book details
• Synopsis
• Trending among others

You get 128 loyalty points

Book synopsis

What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.

Book details

Book category Books in English Humanities Archaeology

• Full title: Archaeology Is a Brand!
• Author: Cornelius Holtorf
• Language: English
• Binding: Paperback
• Number of pages: 196
• EAN: 9781598741797
• ISBN: 9781598741797
• ID: 10035636
• Publisher: Left Coast Press Inc
• Weight: 414 g
• Dimensions: 222 × 222 × 15 mm
• Date of publishing: 15. August 2009

Trending among others

---

---

---